Planning and Hosting a Grand Opening Celebration

Organizing a simple party might be simple but there are many steps involved in the preparation of a grand opening celebration. One of the most essential things to take into account during the planning stage is advertising.

Advertising for a grand opening celebration isn’t only the most critical thing to think about but it can also be the most expensive. After all, you’ll want to draw in traffic and you’ll only do that with helpful advertising techniques.

Whether you select direct mail marketing, newspaper advertising or flyers (or a variety of all), you must plan your tactic to accommodate the fee essential to reach the greatest audience.

Decorations have also been effective marketing tools for grand opening celebrations. If people see colorful banners, balloons, blimps and other kinds of overhead advertising, they’ll be more prone to stop by.

When they walk past the store and see all the decorations, they will instantly know you are in the primary stages of a grand opening and will start to watch for the opening day so they can see what types of opening gifts you are offering.

You want to include this sort of promotional tool in your advertising budget as there’s no easier way to draw in traffic than with free gifts. If you’re going to offer free food during your opening celebration, you must decide if you are going to hire a catering company or just use a food cart outside the door to your store. You don’t need to do anything complex.

Hot dogs, hamburgers, chips and a variety of soft drinks or bottled water will work nicely for an afternoon celebration. For the morning you can choose coffee, tea, bagels, doughnuts and mini pastries and coffee rolls. There’s no need to attempt to keep the food items filled (first come first serve except for drinks).

Some business experts feel the grand opening is the most important day of your business plan. Chances are it will be the highest traffic day you will encounter, so you need to be sure you are prepared.

Have all your best employees on hand to greet the shoppers and be sure no customer has to wait long for help. Mark the aisles clearly and be sure the customers know where they can find the items they are hoping to buy. Prominently display sales flyers for those buyers who may have walked in from the outside without knowing anything about the grand opening sale.